Submit your campaign to 8x8 Support so that it can be registered with your brand.
- 8x8 Contact Center
- Campaign Registration
The information you enter into the SMS Your Campaign forms is validated by external third-party organizations with strict guidelines. Attention to detail is critical when filling out the forms. Incomplete, incorrect, or otherwise insufficient entries can result in significant delays and additional effort in registering your SMS campaign.
Register your company as a Brand. You can use the Admin Console to register your brand. Once you have a verified Brand proceed to Step 2.
Submit your campaign via our support team for this to be registered with the brand. To complete this stage, you will need the Brand ID which you can find in the Admin Console and information about the campaign that you want to run.
To register your brand in the Admin Console, follow the instructions found in SMS Campaign Registration Admin Console Configuration.
Campaign Verification Form
Once you have completed the form inside Admin Console, please use https://forms.gle/s441tif6VjRWnrdu8 complete the Campaign Verification fields using the guidelines below. After the form is completed, create a ticket for 8x8 Support to have your campaign registered with your brand.
Here is a sample from both, with the wording the carrier is expecting to see:
By providing my phone number to “Company Name”, I agree and acknowledge that “Company Name”
may send text messages to my wireless phone number for any purpose. Message and data rates may
apply. Message frequency will vary, and you will be able to Opt-out by replying “STOP”.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All
the above categories exclude text messaging originator opt-in data and consent; this information will not
be shared with any third parties.
Campaign Verification Fields
For Contact Center, there are two potential use cases that you would need to account for with messaging. These are:
Provide a description of how your business leverages SMS to conduct your business.
Important: This field has a minimum requirement of 40 characters.
Call-to-action message flow
This is simply a description of how opt-in or consent is obtained. Just as there are virtually countless SMS/MMS use-cases, there are many different ways that consent for messaging can be obtained. This field also has a 40 character MINIMUM, so please provide a useful description for how consent is obtained. The key point here is to be accurate and descriptive.
There are many ways this can be done:
This is how a user opts-in to this campaign. This is set to On and cannot be disabled. It is required that customers agree to this in order to use business SMS.
This is how a user opt-outs of this campaign. This is set to On and cannot be disabled. It is required that customers agree to this in order to use business SMS.
This is how a user solicits helps or more information. This is set to On and cannot be disabled. It is required that customers agree to this in order to use business SMS.
Direct Lending or Loan Arrangement
Will this campaign include content related to direct lending or other loan arrangements?
Are you using an embedded link of any kind? Note that public URL shorteners (tinyurl, bitly, etc) are not allowed.
Embedded Phone Number
Are you using an embedded phone number other than what is used in the HELP message?
Campaign will not be used for Affiliate Marketing
This is always On and cannot be changed. As part of the CTIA messaging guidelines, customers are required to agree to not use business SMS for Affiliate marketing.
Will this campaign contain any age-gated content as defined by the CTIA messaging guidelines?
Since the majority of these are A2P or B2C messages, make sure there is an opt-out clause at the end of the message such as: - Reply STOP to stop messaging - STOP2End - Reply with STOP any time to unsubscribe - Reply STOP to cancel.
It’s also a very good idea to include the brand name in sample messages. Remember, consumers will receive SMS messages from a phone number that they may not recognize. We highly recommend that you include the brand name; otherwise, you will probably experience a greater than necessary amount of reported spam messages or STOP messages if the user’s do not recognize your brand
Here are some example messages -
[Brand Name]: Your validation code is 123456. It will expire in 15 minutes. Reply STOP to end all messaging from us.
Your [Brand Name] minimum payment is due in 5 days. Reply STOP to end.
[Brand Name] Customer Service. Thank you for reaching out to us. One of our representatives will be with you shortly. You may opt-out of further messaging by replying STOP
Hi this is Bill. What can I help you with today?